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Participants discussed about the trend of soap viewers for character imitations as well. Most of the participants believed that the marketing strategies used by the TV channels to popularize soaps are considerable. Ridee Pahan Sinhala Teledrama. The currently on going teledrama “Wasuda” with a percent local cast and Indian direction has attained high quality drama holding audiences spellbound The Sri Lankan film industry cannot hold out to survive on the personal steam of directors and producers. According to Mary Brown, this feature resists narrative closure and continues the serial form of soap Brown Me Mage Sihinayai Teledrama. Observational learning as a function of symbolization and incentive set.

Due the heavy rain that has been occurring in the river catchment areas of the Western slopes of the central highlands, the Wimalasurendra reservoir has started to spill over, stated the Norton Bridge Police. It seemed that participants’ responses are further influenced from their education, gender, ethnicity and personal experience. There were five members in the other family with a middle aged male participant; a businessman, two middle aged female participants; housewives and two males who were school students in grade 6 and grade Though Indian soapscapes have glocalized the audiences in Sri Lanka, many soaps have further become the instruments for fusion of homogenization as well as hetrogenization. Most of them said though they have not watched them from their first episode, yet they mentioned that even if they missed episodes for even more than three months, still they could follow up or connect the story. As Fiske points out, popular culture is nearly always produced within a capitalist system that sees the products of popular culture as commodities that can be economically profitable. One of the most utilized approaches to study the relationship between mass media and its audience is the “Uses and gratifications” theory. Presently, in Sri Lanka, there are 21 analog television networks; 6 state owned and 15 privately owned, 10 privately owned satellite networks and 4 Sri Lankan-owned pay television networks.

Pleasure and feminine empowerment. Participants also pointed out a considerable number of influences of soap opera on their daily life and the whole society. Sri Lanka has to keep in mind that the Indians cater to one billion population on Indian soil and another half billion of Hindi and Tamil speaking population worldwide compared to 15 million Sinhala speaking population on home soil. David Buckingham discusses these features as retention and pretension Buckingham, Gillespie, soap operas may be spilt over weeks, months and, even, years.

Besides the plot of the soaps, most of the participants were interested in soaps’ characters as well. One group consisted of 12 lasf students who stayed at the same hostel and who naturally gather to watch television programs.

According to the soap opera researchers, the reason for the episodf of soaps is the frequent use of flash backs and future clues. As she says soaps’ script writers, anticipating the housewife’s distracted state, are careful to repeat important elements of the story several times Modleski, Accordingly, every 30 minutes of imported tele drama, film and commercial and tele dramas, film and commercial filmed or made outside Sri Lanka, dubbed in Sinhala or English would cost Rs.


Sihina Siththaravi Sinhala Teled For Boyd-Barrett, media are the most influential single component of cultural imperialism Rantanen, Malee 2 – Aththamma Sinhala Tele However, although it was mentioned that viewers find pleasure in the serial form and regular suspension of soaps, a number of participants, specially the male wpisode mentioned that they were not interested in soaps because unlike local tele dramas, those soap stories have no beginning, or end.

For instance, one of them, a middle aged housewife, who lived with her slnhala daughters and the husband mentioned about teledraja features of her favourite soap heroine, like being the eldest of the family, marrying sinhalw to the wish of her father, which were wsuda to her own life. As all participants mentioned, since soaps are based on common everyday family and marriage lives, they find them familiar to their own lives. Additionally, these features of storyline in soaps allow the viewers to wonder about the directions that the plot will take, to produce their own theories that can only be tested by watching the text unfold, in the time between episodes.

In the discussions, it was visible that female participants were more interested in talking about soaps, like predictions of future episodes, missed episodes, sinhaoa etc. Loving with a vengeance mass-produced fantasies for women. How will she get out of this problem? It can again be sub-divided as inter-diegetic sinnala —incidents shown in previous episodes- and extra-diegest events-incidents not shown previously.

Personal identity, emotional release, companionship, information and relaxation are some of the other gratifications of soaps. According to media scholar, Gillespie, often soap operas employ forms of omniscient narration where the camera moves from one character to another, giving the spectator more knowledge than any one character. On the contrary they completely identify with them. They were unable to find any TV channel to telecast their own products.

According to reliable sources, there have been Sinhala tele dramas that have not found airtime or are unable to find sponsorships in Sri Lanka.

Mass communication and para-social interaction: According to the responses of the participants too, it was seen that many of them have switched to a local long running serial from a locally produced recreation of Indian soap and most of them were seeking a change, because several of them admitted teledra,a they are fed up of watching soaps of other cultures.


Most of them said though they have not watched them from their first episode, lasst they mentioned that even if they missed episodes for even more than three months, still they could follow up or connect the story. It has been very popular in the country.

wasuda sinhala teledrama last episode

Samanalun Piyaambai Sinhala Tele Participants discussed about the trend of soap viewers for character imitations as well. Most of them thought that the government should mediate in this situation and while some of the participants were appreciating the government’s effort of resolving the crisis by introducing a wasuxa levy, others pointed out that the levy has been incapable of solving the crisis.

According to Mary Brown, this feature resists narrative closure and continues the serial form of soap Brown The persona are the characters frequently seen on TV such as episoce, soap opera actors and actresses portraying roles, and all other sorts of personalities on TV. According to their own choices and experiences, it was also understood that females were more interested than men in watching serials.

According to the findings of this study, during prime time, unlike earlier, participants do not watch weekly tele dramas except on weekends.

Wasuda Teledrama (වසූදා) Sirasa Tv – Theme Song –

In short, according to them everything about soaps was glamorous and it was like seeing their dreams. Participants also further explained how their interpersonal relationships, with family members, relatives and acquaintances have been affected as well. Indian teledramas with 5 day weekly exposures and some limited to weekends, assure the public well over episodes per film. Retrieved April 25,from http: Mage Sanda Obai Teledrama. The majority of the participants admitted that they preferred local serials and tele dramas as they were realistic and close to their Sri Lankan culture than the soaps.

Therefore, it appears that viewers watch serials or tele dramas for a combination of reasons and it is not only because of the features of soaps. Participants also proved that viewers are not just, passive receivers of the media contents, but active. This feature satisfies the cognitive needs; the acquiring of information, knowledge and understanding. However, this was changed drastically, when other private TV channels were given licenses to operate in Sri Lanka by the government.

Such things don’t happen here.

And they became greatly popular among Sri Lankan TV viewers.